The Message: The Reselling of President Obama
Author(s): Richard Wolffe
THE MESSAGE tells the untold story of the hired guns who held the Obama presidency in their hands: the consultants behind his advertising, polling and messaging. It explores the inner workings of their world: the egos and exchanges of ideas, the mix of idealism and cynicism, the teamwork and competitive drive, the attention to detail and the panoramic view. Amid the economic uncertainty and political doldrums of Obama's first term, the message team had to overcome monumental challenges. Above all, they had to answer a simple question: Can you convince voters to believe once again in hope and change, when so many of their hopes have been dashed? That was the daunting challenge facing the single most important-and most expensive- team within the Obama orbit in 2012. As THE MESSAGE reveals in surprising fashion, the fate of the president was resting in the hands of his own "Mad Men."
General Information
- :
- : Twelve
- : 0.52
- : 01 September 2013
- : United States
- : books
Other Specifications
- : Richard Wolffe
- : Hardback
- : 1
- : English
- : 288
More About The Product
From the bestselling author of Renegade, THE MESSAGE draws upon Richard Wolffe's insider access to Barack Obama's communications team, as they struggle to redefine a presidency in a tumultuous election year.
"A sharp, eye-opening look at campaign politics and some of the often unlikable but inarguably effective operatives who populate the West Wing and its environs."--Kirkus (Starred Review)
Richard Wolffe is executive editor of MSNBC.com and former senior White House correspondent for Newsweek. His book about the first Obama campaign, Renegade, was an instant New York Times bestseller.
