Author(s): Jeremy Kourdi

Business

Ideas to inspire anyone to start their own business or improve their current one.

• The best business ideas, from the best companies, in one book.
• Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.
• Part of a series ('100 Great Ideas')of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.

Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Jeremy Kourdiis a business writer and consultant. He is the author of several business books, including The Economist Guide to Business Strategy, A Question of Trust(with Sally Bibb) and Think on Your Feet. He was previously a senior vice-president at The Economist Group.