Coolhunting : Chasing Down the Next Big Thing
Author(s): Peter A. Gloor & Scott M Cooper
The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation. First published 2007.
General Information
- :
- : 112545
- : 112545
- : Contains Hardback and CD-ROM
- : 0.514
- : 18 April 2007
- : United States
- : books
Other Specifications
- : Peter A. Gloor & Scott M Cooper
- : Mixed-media pack
- : 250
- : Illustrations
More About The Product
"If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start."
-Jack Covert, 800-CEO-READ Blog
Peter Gloor (Cambridge, MA) has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, where he teaches, leads research, and writes. Scott Cooper (Newton, MA) is a writer and research affiliate at the MIT Sloan School of Management.
