Author(s): Seth Godin

Non-fiction

Creativity is both scarce and valuable. What was important in the old economy has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher or a sales rep you can make art if you care about why you went to work today and how you can be better at it tomorrow. Being an artist isn't disposition or a talent. It's an attitude; a hunger to seize new ground and make connections. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and had the guts to do something about it. This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.