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Publicity, Newsletters And Press ReleasesStock informationGeneral Fields
Special Fields
DescriptionIdeal for those who have to create publicity, newsletters, and press releases (and who commission them from others), this book is full of advice on how to generate publicity and promote public relations by using words effectively. Exercises reinforce points and there are examples throughout. Table of contentsCONTENTS; 1. INTRODUCTION; 2. Why using the right language is so important; 3. Getting it right: a short guide to promotional writing; 4. Publicity; 5. Newsletters; 6. Press Releases; 7. TROUBLE SHOOTING: WHAT TO DO WHEN THINGS GO WRONG; INDEX |