Paul Lindley set up Ella's Kitchen because he passionately believed that his daughter Ella, along with her generation, should have the opportunity to eat better food and to discover that healthy food can be fun, tasty and cool. His eureka moment came just over ten years ago when he was desperately trying to wean his reluctant daughter.Ella's Kitchen try really hard to be good in every sense - not just through the good food they make, but also doing good stuff for the environment, and giving stuff back to local communities. They have done research with parents, little ones, psychologists and supermarkets to understand the very important role that all five of the senses play in developing healthy eating habits that last a lifetime.