The Giraffe Family Cookbook

Description

Nobody understands relaxed global home cooking in quite the same way as the Giraffe Restaurant chain. Priding themselves on minimal fuss, maximum enjoyment cooking, this cookbook will show readers how to enjoy preparing easy, simple, healthy and nutritious dishes for virtually every occasion. The cookbook will reflect the core knowledge of Giraffe and will bring the restaurant chain's expertise right into the reader's home: the ability to take an eclectic snapshot of the world and deliver it on the plate with style and panache. Although recipe led, the book will also contain quotes from those involved in the company, anecdotes and facts about Giraffe along with useful and practical tips. The group's success has been built on a formula that is informal and family-friendly, while also appealing to young cool urbanites. The food is accessible, yet eclectic and orginal, ensuring that this cook book is the definitive guide to global, family friendly food.

Promotion info

The Giraffe Restaurant chain has now got 15 restaurant sites and will have 25 branches by summer 2008 Hugo Arnold's Wagamama cookbooks have sold close to 200,000 copies The Giraffe group founders are committed to making the book a success, including the provision of a guaranteed firm sale order for books and publicity and PR activity for the restaurant to coincide with the book's launch The Giraffe chain has a strong following with families and is the winner of Time Out's Best Family Restaurant Award Will appeal to parents who want to cook easy wholesome meals for their children Ideal for fans of Jools Oliver's cookbook and Jane Clarke's Yummy

Author description

Hugo Arnold is a leading menu consultant to restaurant groups and is the author of several food books including The Wagamama Cookbook and Wagamama 2: Ways with Noodles