The Mirror Test: Is Your Business Really Breathing?

Author: Jeffrey W. Hayzlett

Stock information

General Fields

Price : $29.99 NZD
ISBN : 9780446559812
Publisher : Little, Brown & Company
Imprint : Grand Central Publishing
Contained items :
Weight (g) : 0.227
Publication date : 01 June 2011
Produced in : United States
RRP : 29.99
Availability date : 01 August 2011
Out of print date :
Agency :
Product Type : books

Special Fields

color :
size :
Author : Jeffrey W. Hayzlett
Series :
Bind : Paperback
Edition : 1
Illustrator :
Language :
Pages : 288
BIC subject :
Illustrations :
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Translator :

9780446559812

Description

A definitive, prescriptive and very much 'in-your-face' approach on how business managers (including small business owners) can truly evaluate what's not working well in their businesses and how they can turn their companies around.

Author description

JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honours. JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.