The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream
Author(s): Amy Webb
A Fast Company best book of the yearA Washington Post bestsellerWinner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.
General Information
- :
- : PublicAffairs
- : Public Affairs
- : 0.62
- : 06 March 2018
- : 22 August 2017
- : books
Other Specifications
- : Amy Webb
- : Paperback
- : 1
- : English
- : 336